How to Analyze and Rate Keyword Difficulty in Google - Conversion rate
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You may be surprised to know that conversion rate is the measurement of your page relevance. The higher you think the conversion rate of you page is, the more relevant that page is in the search results.
Conversion rate is defined by:
(Number of desired customer actions/ Total visits to the page) x 100%
“Number of desired customer actions” varies a lot, and this defines your success. For some online business owners this could be a successful checkout or sale; for others, it just means the number of inquiries via a contact form. For still others it could mean the number of sign-ups for their newsletter.
It is you that should define the desired customer actions. You use them in deciding which key phrases should be easiest to target.
To fully understand this, consider the example below if you have assigned the following conversion rates for those selected key phrases you like to target:
“CD Stickers” – 0.2%
“Free CD Stickers” – 0.2%
“Buy CD Stickers” – 0.2%
“Design CD stickers” – 5%
“CD Stickers for download” – 0.7%
These percentages show that your page is highly relevant for “Design CD stickers.” Perhaps the page helps the user design CD stickers, but it is not a free CD sticker page or a CD download page.
Pages directly relating to the search query will have an easier time climbing Google's ranking pages, because the page is naturally relevant and does not need to use methods to artificially inflate its relevance, which could violate Google guidelines.
Lesson #3: A search query that is an exact match for your page topic or services is an easy keyword, while one that appears to be broad and not match your services is difficult.
Summary and recommendations
Rating the difficulty of a keyword should take the following point into consideration: keyword difficulty is directly proportional to the search volume of an exact match and the number of pages in the Google Index containing your exact match but INVERSELY PROPORTIONAL to the conversion rate of the keyword.
Mathematically:
Keyword difficulty rating = (Search volume of exact match) (Number of pages in Google index) / (Conversion rate of the keyword)
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