How to Analyze and Rate Keyword Difficulty in Google - Number of pages in the Google Index containing your targeted term (exact match)

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Google's ranking algorithm sorts out pages from the most relevant all the way down to least relevant results. The number of web pages to be sorted depends on the search term. The more popular the search term, the higher the number of pages containing that term in the Google index.

To see how this works, let’s illustrate this point. Say that you are examining the “CD Stickers” niche to see the number of web pages in Google's index currently containing your targeted terms:

“CD Stickers” – 20,000

“Free CD Stickers” - 251

“Buy CD Stickers” - 107

“Design CD stickers” - 5

“CD Stickers for download” – 3

It makes sense that the broader terms should have a higher number of web pages containing the terms. If you plan to optimize for “CD Stickers,” you need to overtake around 20,000 web pages in the Google index, but if you only plan to rank for “CD Stickers for download,” this is a more specific phrase and you need to compete only with three web pages!

Lesson 2: The higher the number of competing pages in Google;s index containing the exact match for your targeted terms, the more difficult the keyword.

Next: Conversion rate >>
 

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