How To Steal to the Top of Google, Part 3 - Barking up the right niche
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In other words, if you want to get to the top, you get there by finding a niche you can go after and win. Then you build another site in a slightly higher market, and win in that one too.
Then you build an authority site ... and you completely clean up. It should be noted that you can quite easily build the authority site immediately following, or better yet in tandem with, the creation of the initial site. This will give you a much longer amount of time to get content added and truly build the site up.
Your competition simply will not be able to compete against that.
By being #1, you'll be getting tons of traffic, and that traffic will be hitting your authority site. That means that
you will be thought of as the authority in the eyes of the customer. When you, as an authority, make a product recommendation, it'll be listened to.
You see, becoming #1 on Google isn’t that hard. Use the right optimization factors and you too can be like dogbreedinfo.com and sit at the top.
However, if you want to truly
build business, then you’ve got to think of Google, Yahoo, and MSN in a whole new light. You’ve got to be thinking search engine
marketing instead of just search engine optimization. You see, any idiot can optimize a site and buy some links to drive a site to #1. A smart business, however will be as concerned with how a potential customer views the business, as they are with how it is found.
Let me ask you something. Do you think traffic that arrives at your site thanks to a beneficial “review” in … oh, lets say the
New York Times … would be better, and more likely to result in sales, than someone simply “showing up” at your site from a search engine?
The reason that authority websites are so powerful, and so directly translate into improved sales, has to do with that previous paragraph. The
New York Times is viewed as an objective authority.
That means that, if you build an authority website yourself, you too can drive traffic to your “product” sites. You too can drive hungry traffic just itching to give you their wallet. You too can be the authority, letting people know which products to buy (yours of course) and which sites are the best to buy from (yours of course).
Now before this article generates a ton of flame responses, let me say now that you
do not want to misrepresent yourself. Your authority website
should say that it is being run by you and that you own the other sites. You don’t need to hide that fact. After all, you had to become an authority somehow, didn’t you?
Further, by being upfront with the fact that you own those sites, people that do view you as an authority will buy from your sites over others simply because they’re your sites. You’ll actually get
more sales by letting people know that “you” the authority and “you” the owner of the web business are one and the same.
You’ll be tying your good name and reputation, built and made stronger by the authority site, into the other businesses.
In part four we’re going to talk about how to actually get listed
above the number 1 spot in Google … and no, I’m not talking about Google Adwords either. What I’m talking about is
better than that.
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