How To Steal to the Top of Google, Part 3 - You're not exactly going head-to-head
(Page 3 of 5 )
Now you may be thinking that such a site exists already. So what? You aren't going to
exactly go head to head with them. Instead, you are going to "sneak" by them ... stealing their secrets even ... and rocket right by them before your competition even knows what hit them.
You see, this authority website will
start by being an authority
only for your already chosen keywords, which in our example are Dog Training and Dog Trick.
You'll add content regarding those items
first. You'll link to this new website from your other two sites (thus giving it good rankings thanks to two other PR 5 sites linking to it).
This authority site will begin to obtain traffic of its own, and of course it will be recommending
your products. Remember though, the idea here is for this site to be an
authority, not simply a "salesperson."
You'll set your site up similar to the others, giving it an RSS feed of its own.
Finally, you'll pull up the tools mentioned in the previous two parts of the series and begin to steal from the top two or three players in the market. Here are two important questions you need to ask as you go about your work:
Who's linking to them and what link text is being used?
What can you do to improve on that?
Keep in mind that by optimizing what is now
three sites, one specific to dog training, another specific to dog trick, and an authority website that hits both keywords, you'll actually be driving traffic, page rank, and rankings, up for all three because of the cross linking that you can do.
Next: And what about content? >>
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