In the first two parts of this series, we discussed optimizing your website better than the competition, and obtaining text links to your website, to drive your page rank higher. In this article, we will discuss the benefits of building an authority website...and exactly how to do it.
With two parts under our belt, let's do a little review.
You've found some keywords with some decent traffic and sites that are "reachable" because of a lack of on-page optimization. You then began to build your own site, optimizing for your keywords. You're using <h1>, <h2> and so on, tags, you've got a site map (also uses <h1>, <h2> and such), you've got an OPML file for your pages, and you've got a keyword density somewhere around 2.5 percent.
You then went out and obtained text links (probably using a text link broker) to your site, and those links use your keywords. On top of that, you've followed other bits of advice in other articles I've written here on SEO Chat, and your site has an RSS feed, and it has a blog (with an RSS feed of its own).
Finally, you are regularly and consistently adding new content to your site so that Google and Yahoo feel the need to come back and respider your site often.
Doing all of the above will allow you to absolutely crush the competition for your "lower level" keyword such as "dog training."
At this point however, what if you want to be at the top for a major "base" keyword like "dog" that garners massive amounts of traffic? Getting there is much easier than you might think, and it all starts with this first website that we built.
Google Optimization 
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