How Google`s Quality Raters Treat Web Spam - Keyword Stuffing
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This method is extremely useless. Not only it can flag your site for manual rater review or get your site deleted from Google's index, it has zero effect on your search engine rankings. "Keyword Density" measurement is a thing of the past. Keyword density has no impact on search engine rankings (assuming you a have healthy amount of keywords on your pages) and too many keywords can actually hurt you.
DO NOT put excessive keywords in your tags, ALT tags and IMAGE tags, text and headlines. Google algorithms can easily spot overly-stuffed pages and flag them for human review.
Today's SEO game is about social branding (LINKS) and MEGA-useful content.
Sneaky Redirects
"A sneaky redirect takes place when a page redirects the user to a different URL on a different domain. While being redirected, you might observe the page being redirected through several URLs before ending up on the landing page. Search engines index and score the content on the first domain, yet the user is redirected to a different domain. Again, the webmaster is presenting different content to the search engine robot and the user."
Google raters aren't cool with this, but there are times when you just have to redirect users. Maybe because you moved a site to a new domain or bought another company.
When you do a Google-friendly 301 or 304 redirect, part or full link power from the old domain is passed to the new destination, hence it CRUCIAL to do a redirect right. This is especially true if you've been building links to the old domain for a while. Who wants to lose months or maybe even years of hard work?
Make sure that the old domain and new domain contain related WHOIS data, so Google and its raters know that it's you.
The topic of redirection is too large to discuss in this article, so do some research or ask around the forums if you want to learn how to do redirects right.
Conclusion
The Google Raters document describes how Google wants its search engine to work. The Rater Guidelines are built entirely with the aim of returning exceptional quality sites for end users, which is Google's goal. As for you, small business owner, the best way to play the SEO game is to play it by Google's rules - deliver exceptional quality to users. Of course there are links to worry about, but you can outsource link building to a good SEO company while you focus on delivering MEGA useful and exceptional content.
Using spam techniques won't get past Google for long. It pays to those who know how to use it, but if you're new to SEO, stay away from "black" methods. Sometimes it's tempting to try something and get instant results, especially if you have been working on your standing for a while and don't see progress yet. Don't do it; newbies are burned faster than veterans.
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