How Google`s Quality Raters Treat Web Spam

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This is the second part of a two-part article on the leaked Google document "Google Guidelines for Quality Raters." In the first part we reviewed how Google raters are told to treat such things as relevance depending on the country of the query, and the actual rating scale. The document also revealed what raters consider “Useful Content” and showed us what it's like “Inside the Raters HUB.” In this part, we'll cover web spam guidelines.

If you want to read the entire 44-page document yourself, here's the link: Google Guidelines for Quality Raters.

What is Considered Web Spam by Google

"Webspam is the term for web pages that are designed by webmasters to trick search engine robots and direct traffic to their websites."

Google treats spam as the enemy, even if the "spam" page is considered relevant or useful to the search query. Google states: "It is possible for a page to receive a very high rating - even a Vital rating - and also be assigned a Spam label."

Once a page is identified as spam it goes to the "recycle bin." If you use deceptive search engine optimization techniques, read the web spam section of the document very carefully.

Types of Spam

Here's what Google Raters consider to be spam.

• PPC pages

• Parked domains

• Thin affiliates

• Hidden text and hidden links

• JavaScript redirects

• Keyword stuffing

• 100% frame

• Sneaky redirects

Next: PPC Pages >>
 

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Comments On: How Google`s Quality Raters Treat Web Spam

· Thanks for the well written article! Useful content is well, useful! Good to know...    · I do not know where you guys got these guidelines from, but this are not Google's...    · To Anon Loozah,Google Guidelines is the LAST place you want to look for info on...   >>> Post your comment now!