Google`s Trust Rank and Hilltop Algorithms - Conclusion
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Hilltop and TrustRank are both measures Google instituted against spam and overly aggressive search engine optimization techniques. Before both were implemented, search engine optimizers could get high PR links and dominate the top spots for competitive terms. With those algorithms in place, the game is a lot harder. Instead of hunting for PageRank alone, your link building strategy must focus on authority links first.
Mixing your link profile
Google is very good at link analysis. If you have only authority, expert and “seed” links, your link profile may look suspicious and alert algorithms that you’re doing SEO. In order to keep your link profile natural, get links from new and less trusted websites as well.
Networking with real people
It’s far easier to get authority links if you network with real people, know them in person and spend time with them. A link from the Wall Street Journal in an editorial article is worth much more than 10 links from generic directories with decent PR. If you’re a professional optimizing on your own, without outside help, then take the time to get to know people in your industry. Talk to journalists and bloggers, and make friends.
Large SEO companies often can only buy links and submit to directories. If you want to hire a company and expect to get many authoritative links, you will probably be disappointed. SEO copywriters get only several hours to research your topic… and how many years have you spent in your industry? You have the power to develop far more “authoritative” content that is interesting to experts in your field who have the golden keys to “expert pages” and “authoritative sites.” Hire an SEO company, but try unlocking the most precious links yourself.
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