Google`s Trust Rank and Hilltop Algorithms - More interesting Trust Rank points

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• Factors such as the pages you link to are given weight.

• Human evaluated authority sites are given more linking power.

TrustRank is another algorithm in the long battle for quality by 19,000+ Google employees. Low quality PR directory listings can still help, but, as many SEO professionals have preached for years, they’re dying and have less value each month. In order to stay afloat, we must figure out how to get links from “seed pages” and authoritative sites, which in a sense is a networking skill.

Aaron Wall of seobook.com has said for a long time that it’s better to view the Internet as a vast social network, and this is even truer today. Links show relationships between people, and the best links cannot be bought -- just like relationships.

How Can We Use Trust Rank in Search Engine Optimization?

If you are in a competitive marketplace, it’s likely that Google uses Trust Rank to determine seed pages and filter out commercial spam. The trick SEOs face is to spot those “seed pages” or “seed sites” and get links from those pages.

As you analyze potential sites from which to get links, look for ones that might be “seed sites” or have “seed pages” within them. How editorial is the website? How authoritative is it? How useful is the information on it? How old is the domain?

The last question is important, because new commercial domains are not likely to be flagged as “seed sites,” while old domains that started commercial-free and developed some sort of business model have a greater chance of being a “seed sites” or having “seed pages” within.

If you think the site has “seed” potential, then it's worth the effort to get links from that website. It may cost you money or time, but at worst you will earn a quality link.

Since TrustRank is quite old in the search engine world, it’s likely it was adjusted and improved over the years, both on Google's vast test servers and on main indexes. There is no doubt that authority links are worth gold, and “seeds” are at the core of authority links.

Next: Google Hilltop Algorithm >>
 

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Comments On: Google`s Trust Rank and Hilltop Algorithms

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