Imagine how difficult it would have been eight or ten years ago to get your site translated into different languages. Imagine the difficulty in attempting to reach the wireless community, with their differing set of web standards and protocols. The people at Google have diversified their offerings to appeal to a wide range of tech-savvy customers.
The user of the Google search engine has far more available options than simple basic search. In order to stay in the lead for Internet keyword search, Google has developed a number of additional services and tools.
A search engine user is no longer constrained by language or technology. In order to maintain its search engine dominance, Google has made these new services available, and welcomes user comments and suggestions.
Google Optimization 
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