You have probably heard about Google's commercial search, called Froogle. It's another way for business websites to have their products displayed in searches. Froogle's onsite portal navigation is very similar to the Google Directory in its use of categories and sub-categories.
Froogle is a free method to add your products and services to the Google database. Your business may already be included, as Google will probably have indexed your site during its many Internet crawls. Froogle will display your entire product catalog in its search results. As you add new products, change prices, or remove older listings, your database is constantly updated.
If you are not included in Froogle, it's easy, and it's free to add your site. Simply go to the Data Feed page found here and provide the required information about your business, its products, and preferred business category. Multiple feeds, for businesses with more than one location, are available through Froogle.
Google Adwords subscribers can have their paid placements appear on Froogle, as well as on the regular Google search results.
Google Optimization 
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