Google - What Is PR0 (PageRank Zero) - The Problem
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The problem is that the condition of PR0 makes it very difficult to rank well and very rarely occurs under natural conditions. Having a PR0 usually only occurs under 1 of the following 2 circumstances:
The site has been penalized in some form by Google
The site is more than 3 months old, and has still failed to receive inbound links (links from other websites).
Under the second circumstance, it will be possible to achieve a greater PR if some inbound links were to be attained. In the first circumstance however, a penalty may have been applied to your website by Google for punishment in part-taking in one of the many methods considered as spamming. Some of the current activities that have been known to result in a PR0 include:
Link Farming: The coexistence of multiple websites evolving around one single service or product, all of which are interlinked to each other with the intention to directly inflate the PR of the central website, or all websites. Websites participating in a link farm are usually hosted on the same server.
Hidden Content: This includes the use of written text which uses the same color value, or similar color values, as the background of the web page or table in order to hide the content from users, yet have the content indexed by search engines with the primary intention of improving rankings.
Guest book Signing: This is defined as the continual signing of free guest books on third party websites, with the inclusion of the URL to the signers website, with the aim of improving Google's PR of that website. This is a controversial issue at this point in time, as nobody truly knows if Google does penalize sites that overuse guest books, however it is in my opinion that the mass signing of guest books will indeed contribute to a PR0 penalty.
Recovering from a PR0 ban at this time seems virtually impossible, especially if a full recovery is to be made. Therefore, ensure you don't do anything to get the dreaded PR0 ban!
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