Next we need to build our website and Google provides us with some definite steps we should take to ensure our success in getting pages found on the Internet.
Google Says: Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
For those of you using flash or JavaScript navigation and find some search spiders like googlebot only crawling your index page, it is due to the fact that googlebot cannot crawl the flash or JavaScript. It can’t follow the links to other pages on your site.
Google Says: Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Again we want to use text links on our sitemap pages so that googlebot can crawl the links and award the proper Google PageRank as well. If you are using flash or JavaScript navigation, build a link from your home page to your sitemap page so the bot can crawl all your pages easily.
Google Says: Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
This is a biggie folks and many do not understand this simple instruction. When Google says to write information rich pages to accurately describe your content it does not mean for you to copy someone else's writing and use it on your website. Nor does it say to buy a software program to scrape content from different websites and make pages from these. You need to write original content that is clear and concise. Googlebot understands what is jibberish very well, and it usually sends your pages to the supplemental index.
Google Says: Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
This is more important than many realize. Doing some research here will pay dividends in the long run. While you will see keyword terms like "Amboy pizza Jersey New Perth shop" and these will be easy to attain front page rankings on the search results organic pages, typically few real people like you and I would type a search like the above. It would typically be written as "Perth Amboy New Jersey pizza shop" a term more likely to drive traffic to a pizza restaurant in Perth Amboy.
Google Optimization 
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