Google Sandbox: Frequently Asked Questions - How do I know it’s the Sandbox and not a Google penalty?
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If a site were suffering from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important searches. The site would also show no PageRank -- not even a grey bar on the Google Toolbar.
I still rank well for some less important keywords. Why?
One of the most important characteristics, and indeed one of the marks of being in the Sandbox, is the continuation of strong placements for less important keywords. The alleged Sandbox filter is apparently designed to concern itself with the more competitive keywords since they are more likely to have spam sites, purchased and other links Google deems unnatural, and probably more manipulation attempts being made. That is far less likely in unimportant and non-competitive keywords, so they are generally left alone and out of the Sandbox filter.
If I join Google AdWords or Google Adsense, will that prevent being placed in the Sandbox?
Joining programs like Google Adwords and Google Adsense will have no effect on your site’s duration in the Sandbox. Those paid programs could provide much needed traffic while your site remains in the depths of the Sandbox, however. Participation in the various Google advertising programs will not keep your site out of Sandbox, or shorten your stay, despite what some myths would have you believe.
Are there any other Google filters that act similarly to the Sandbox?
The alleged dampening filter on new incoming links is often mistaken for the Sandbox. It’s thought by many search engine optimization experts that new incoming links are not given immediate full credit. The purpose of that gradual passing along of Google PageRank and link popularity is to discourage purchasing of links, as well as various linking schemes designed only to increase a site’s standing in the Google search rankings.
Next: If my website is stuck in the Sandbox, how do I get out? >>
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