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GOOGLE OPTIMIZATION

Google Sandbox: Frequently Asked Questions
By: Wayne Hurlbert
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 38
    2005-01-05

    Table of Contents:
  • Google Sandbox: Frequently Asked Questions
  • Does everyone agree that there is a Google Sandbox?
  • My site has never been in the Sandbox. Why not?
  • How do I know it’s the Sandbox and not a Google penalty?
  • If my website is stuck in the Sandbox, how do I get out?
  • Are there ways of getting out of the Sandbox any faster?

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    Google Sandbox: Frequently Asked Questions
    (Page 1 of 6 )

    Webmasters and SEOs trying to achieve a strong rank in Google want to understand the Google Sandbox. What is it? Does it really exist? Is there a way to avoid it entirely? Wayne Hurlbert takes you through most of what you ever wanted to know about the Sandbox, but didn't know who to ask.

    What is the Google Sandbox?

    The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

    How would you describe the Google Sandbox in one sentence?

    The Google Sandbox is very similar to a new website being placed on probation, and kept lower than expected in searches, prior to being given full value for its incoming links and content.

    Why did Google institute a Sandbox?

    It is thought that the reason Google created the Sandbox new site filter was to stop spam related sites from adding numerous purchased links--and ranking highly for their keywords from the date of launch. Since Google apparently considers a high number of links pointing to a site from the beginning to be rather suspicious, the links are not considered to be natural. Another possibility is spam sites would use various tactics to rise to the top of the search results, and gain heavy sales prior to being banned for being in violation of Google’s Terms of Service; and then repeating the process continually. As a result, new sites are put into a form of probation, usually referred to as the Google Sandbox.

    More Google Optimization Articles
    More By Wayne Hurlbert


       · Great article
       · Great article as usual Wayne! I'm glad that you pointed out how "some of us" don't...
       · Thanks for the support, and for enjoying the article. As with most, if not all...
       · WayneAwesome article - very informative. Please keep up the GREAT...
       · You make a lot of statements as fact - for example the length of time in the sandbox...
       · The purpose of the article was to answer frequently asked questions about the...
       · I have a question:Supposing the sandbox exists, does it apply to an entire domain...
       · The Google Sandbox appears to be a site wide phenomenon. Once a site is removed from...
       · This answered many of my questions, very useful indeed! My site launched only 5 wks...
       · While in the sandbox, continue to add incoming links from the many free internet...
       · interesting article but I'm more confused about SEO then before I read the...
       · Yes, the alleged Sandbox filter is confusing. The very fact that it might be the sum...
       · I have been trying to get my new site (http://www.iportinstant.com) ranked for about...
     

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