Google SEO: Keyword Research, Link Building, Marketing - Marketing
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Tip #24: "Instead of developing and launching several blogs or websites, why not concentrate all the effort and work into a single website?"
The point is the "completeness" aspect of the website. Say you have 30 websites. Will you have the time to make sure all of them are 100 percent polished and complete in terms of content, SEO, etc?
If you cannot manage this many websites to the point where they all appear complete, it might be a good strategy to just concentrate all of your work on a single website and market it as a single entity.
In this way, you can save a lot of marketing costs by promoting only a single domain instead of managing too many domains which might NOT be as complete and marketable as they should be.
Tip #25 : "Think about branding. How you can differentiate yourself from the rest of the competition? Think about branding your website so that it will stand out from the crowd, or if you are buying a domain, think of something brandable."
Branding is important. It helps to provide your own identity on the Internet. This is very valuable; some big companies are willing to protect their brand by applying for trademark protection.
If you are the owner of a well-recognized brand in a specific niche, the marketing implementation will not be as hard as it would be for an unknown brand.
Tip #26 : "If you are managing or marketing a website, make sure your website offers some compelling value to your visitors. What do you have that is so cool and great that people want to link to your site?"
It is easy to answer why Google has lots of traffic and links; their search engine offers compelling value that helps a lot of visitors. What does your site offer?
Tip #27 : "Think of things that people want to come back your website."
In your marketing plan, make sure you formulate ways to offer services that makes people want to come back to your site. Consider the following questions, answered for some wildly popular websites:
a. "Why are you using Google everyday?" Because I search for information each day using their search engine.
b. "Why do you need to visit Yahoo everyday?" I need to check my mail daily.
You can likewise ask the same questions for your website and come up with answers in the services you offer that will make your visitors want to come back regularly.
Tip #28 : "For business websites, it is extremely important to put the address on the page. This should be the physical address, including zip codes. Include the city, state and even country."
Google recommends that you place the complete physical address on your website. This is not only beneficial for geo-targeting, but in fact very useful for your visitors. Make sure you include more than just the town name, as that town name could be found in other states or even in other countries. You can easily market a website if your business address is well-defined and stated completely in your website.
In the last part (part three), we'll summarize the onsite SEO tips that were discussed during the SEO site review session.
Google Optimization 
