Google SEO: Keyword Research, Link Building, Marketing
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We'll continue our summary of the SEO Site Review 2010. In this part, you will learn tips covering keyword research, link building and marketing as provided by the panel of experts in the SEO site review session panel headed by Matt Cutts.
Keyword Research
Tip #14: "Think about what users will type when searching for your services and make sure that your content contains those keywords."
Keyword research does not only mean looking for the best keywords to target from an SEO point of view. In fact, Google recommends that you research potential keywords that your client will actually type into the search engine. The company offers a free tool, https://adwords.google.com/select/KeywordToolExternal, which every webmaster can use to research keywords.
Do your keyword research every time you write new content for your website, whether it is a blog post, product-related copy or something else.
Tip #15: "Do not put too much information in a blog. Instead, for better results, limit the blog topics to a well-defined niche."
It is suggested that you have a close association/relationship between the keywords that can be found in your website or blog contents. This association of keywords should be defined as belonging to a specific niche. Log in to your Google Webmaster tools account, and then click your website in the Dashboard. Look under "Your site on the web" and click "Keywords."
What you will see is the list of keywords found by Googlebot in your website. According to Google, this set of keywords "reflect the subject matter of your website."
For example:
The list above obviously shows that the website is highly relevant to PHP web development. This is the specific niche to which this website belongs. A domain like this can be easy to rank in Google by establishing "authority," because the topic is well-defined in a specific niche.
Tip#16: "It is not all about getting to be number one for a particular difficult and hard phrase, where most competitors are competing to take advantage of high search volume. Instead, get some traffic from other great sources such as Facebook, Google map listings, Twitter, etc."
Google is not the only common source of targeted traffic. With the popularity of social networking sites, you can get targeted traffic as well from Facebook, Twitter, LinkedIn, Google Map listings etc. This is much easier and more fun to do than spending a lot of resources to get a difficult (sometimes impossible) keyword to the number one position in Google.
Tip #17: "You need to analyze your server logs or even Google Webmaster Tools report and determine for what phrases your website appears in Google. Instead of developing and concentrating on a single difficult keyword, you might as well diversify your strategy to put more content in your website for better long tail results."
This technique has been proven to work. Take, for example, a lot of article websites like eHow, Associated Content and even SEO Chat. These websites do not depend on a single competitive keyword to earn income or drive conversions on their site. Instead, lots of quality content drives massive amounts of traffic because of the long tail effect.
If you are interested in maximizing your site's long tail traffic, you can read this tutorial.
Tip #18: "One aspect that defines a high quality website is that it gets substantial traffic from long tail queries. This type of website will rank better in Google."
A good example is Wikipedia.org. The editors working there are not concerned they did not rank Position 1 for "encyclopedia", because they know they are getting and estimated of 15 times more traffic as compared to encyclopedia.com.
Google loves to rank quality websites, and once you are trusted and a domain with authority; Google continues to send you more and more traffic as you continue to add quality content for your readers in a continuous basis.
Google Optimization 
