Google PageRank Hoarding Doesn't Pay - Benefits of Sharing the PageRank Wealth
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The Google PageRank system was designed to provide a numerical measurement of the relative importance of Internet websites. Implicit in that system was the idea that PageRank would be allowed to flow freely from site to site without being impeded.
By devising techniques to prevent the passing of PageRank to other sites, a webmaster is not participating in that free flow of importance ranking. Because the Google PageRank system requires PageRank to move from site to site, Google has begun to target those websites that are stemming that flow. Avoiding the potential targeting of your site is a good place to begin.
It's thought that Google is now crawling JavaScript links whose sole purpose was to block PageRank leakage. Sites employing such tactics will lose several benefits from Google. One obvious loss could be in the SERPs, as a mild to possibly severe penalty could be assessed. Google's Terms of Service specifically state that any form of cloaking and masking techniques are not acceptable. That possibly includes the blocking of PageRank flow.
Turning your website into an important Internet hub for your site theme requires many links. Those links can't all be incoming links either. There must be linking out to other similarly themed sites and to authority sites in your topic area. Hub sites do very well in the SERPs as Google recognizes their importance, providing them with added weight.
Becoming a hub site will also attract natural links, and their accompanying PageRank, to your site. Many webmasters will simply add a nonreciprocal link to your site if you provide informative content. The addition of many links, and their added PageRank, more than compensates for any perceived or actual PageRank seepage. In fact the ratio of gain to possible loss is so large as to make the entire discussion moot.
A strong linking, content, and PageRank policy is a requirement for developing your site into an all important authority site. By becoming an authority, your site is almost assured a strong placement in the SERPs for your most important keywords. To achieve that status, however, you will have to attract natural links, and link out to other authority and hub sites as well.
As an authority, your site will probably have a PR7 or higher. A link out to other sites boosts their PageRank, but will do negligible harm to yours. In fact, it may even enhance your site's PageRank. Passing along PageRank will establish your site as a good Internet citizen, attracting natural links from other hubs and authorities. Those additions will enhance both your PageRank and your position in the SERPs.
Conclusion
Establishing a PageRank policy for your website will enhance your own site's PageRank. It will help you along the way to becoming an important hub or an authority site. Worrying about any potential loss of PageRank to other websites represents very short-sighted thinking. Its cost in possible loss of SERPs positioning and a potential Google penalty are not worth the tiny bit, if any, PageRank that is conserved.
Google is apparently now able to crawl Java links, rendering that system of hoarding PageRank useless. It not only becomes useless, but possibly harmful in the process. A PageRank policy that includes linking to other useful sites, and passing along PageRank, could help your own site more than is often realized. That PageRank can return to you, multiplied many times, by the addition of PageRank passing incoming links to your site.
Don't hoard your Google PageRank. Share the wealth and reap the rewards.
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