Google PageRank Hoarding Doesn't Pay
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Not sure if the benefits outweigh the losses if you hoard your PageRank? A PageRank policy that includes linking to other useful sites, and passing along PageRank, could help your own site more than is often realized. Read on to help formulate a PageRank policy that is right for you.
One of the most enduring controversies regarding Google PageRank is the amount of PageRank that is "leaked" by a non-reciprocated link. By linking out to other websites, many webmasters express concern that their overall PageRank total will be depleted; or at least diminished. As a response to that potential problem, many website owners have chosen to not pass PageRank to other sites.
The question then is whether becoming a PageRank "island" or even a PageRank "dead end" is a better or worse policy than becoming a more prolific linker. By linking out to other sites, can your website actually gain PageRank, start along the road to becoming a "hub" or even an "authority site"? Those concepts must be considered as part of the overall equation as well.
The problem goes beyond your own website, and includes the entire World Wide Web itself. The issue also involves your visitor traffic and the benefits they receive from your site. What's needed is a holistic examination of whether or not there are benefits or net losses from hoarding your PageRank.
Next: Google PageRank: The Basics >>
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