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GOOGLE OPTIMIZATION

Google Filters and Avoiding their Screens
By: Wayne Hurlbert
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    2004-07-07

    Table of Contents:
  • Google Filters and Avoiding their Screens
  • What are Some of the Alleged Filters?
  • Potential Multiple Cause Filters

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    Google Filters and Avoiding their Screens


    (Page 1 of 3 )

    What are the various filters employed by Google and what are their purposes? Learn how a good SEO strategy you can avoid any possible Google filters or possible penalties that might result.

    Some of the major concerns of many search engine optimization (SEO) professionals are the various alleged filters employed by Google. It is thought that the search engine giant has placed many dampening and blocking devices in its algorithm. They are collectively referred to as filters.

    The reasoning behind the alleged use of the various filtration systems is still unclear. It is also not universally agreed on by all SEO professionals that filters even exist. Most SEO experts agree, however, that there are some sort of dampening-type filters built into the Google algorithm. The evidence for filters is circumstantial, but they are fairly evident across the search engine results pages (SERPs).

    Since about 100 factors and variables are programmed into the algorithm, it is entirely probable that a number of them are filters. The questions then become what are the various filters and what are their purposes.

    While some experts believe that there are no such filters, it is still a good idea to guard against their possibility. Whether you take the position that some filters and dampening effects exist or not, there are ways to avoid them entirely.

    Let's examine some of the techniques of search engine optimization that help you to steer clear of any of the actual and coincidental filters. Since no one knows precisely what's in the Google algorithm, it's better to be safe than sorry. Instead of being caught in a possible filter or being assessed a Google penalty, it's a much wiser course of action to be safe rather than sorry.

    With a good SEO strategy, you can avoid any possible Google filters, or possible penalties that might result.

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