Google Does The Update: What's New? - Hidden Benefits
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As an added bonus, the site will rank highly for many other search phrases which had been ignored previously. While perhaps not the most voluminous in traffic individually, they provide strong traffic numbers collectively. Gaining high rankings from many secondary and tertiary search phrases will pay off handsomely in extra traffic and additional sales. Dominance in many search terms is a good idea. The better rankings in many search phrases prevents a disastrous loss resulting from a drop in the main keyword phrases.
Providing links to other informative sites in your topic area helps your visitors find information as well. It also works toward achieving Google’s highly valued hub site status. Once again, thinking of your visitors finds a parallel benefit in the Google search rankings.
Many website owners are concerned that if a visitor leaves their site, their business is lost to a competitor. While that possibility does exist, the loss is far greater from not having the search traffic find your site helpful at all. A visitor who fails to find the required information will click away to the next site very quickly.
Abundant relevant content will hold the visitor’s interest for a longer period of time. That longer site stay gives your content time to convince the user that the offered products and services are also helpful. Creating the subconscious relationship between your helpful content and your product line will result in many more sales than it will send away to competitors.
Once again, relevance as required by the visitor traffic pays off in Google as a potential hub site. The relevance of topic provides higher rankings in the non-hub or authority searches as well. The relationship between the needs of your site visitors and Google’s algorithm is getting closer all the time.
Conclusion
The current Google update is a wake up call to webmasters who failed to notice the relationship between visitors and the search results.
By providing helpful and informative content, and relevant links to other good theme related sites, a website will help their visitors. The site will also rise higher in the search engine results.
The rise of authority sites and hub sites is the clue for everyone that Google has taken relevance to visitors seriously. Hubs and authorities also point out quite clearly that Google fully intends to reward that relevance as well. Speaking of reward, relevance will also potentially produce more paying customers.
Think of your site visitors and your website will do well in any Google update.
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