Google Does The Update: What's New? - Thinking of Your Visitors Helps Google Too
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It’s a cliche that providing good relevant content for a site’s visitors will provide stronger search engine results. It’s also a truism in the brave new Google world. If a webmaster provides a large amount of interesting and useful information on the website’s main themes and topics, it will enhance the visitor experience. Skeptics will point to the fact that a great site is of little value if it ranks somewhere beyond the Moon in the Google search results. The good news is, helping visitors and good search results are related.
Since Google’s algorithm stresses relevance, the road to happiness runs through providing interesting and informative content, along with helpful and relevant links. Relevance is the key to the door.
Google is rewarding sites that provide abundant content by awarding the coveted authority site status to sites that comply. In other words, the more relevant content a site delivers, the closer to the goal of authority site status it moves. Note that visitors will be attracted to the authority site as well, due to the large amount of information on a given topic. Relevance pays off in content for the site’s visitors, and with the search engines.
When a site provides powerful theme related content, it will also gain many natural one-way incoming links. Those links will feature relevant, and slightly different, link anchor text as well. At first glance, a webmaster might not be thrilled about the variation in anchor text. A deeper examination shows the fallacy of that concern. Sites will rank highly with only a few sites featuring the most important link anchor text. The link text is only part of the algorithm.
The sending and receiving pages are both theme related, and that adds ranking value as well. The high number of links also benefits the site, as PageRank flows heavily in its direction. Link popularity has a powerful influence on Google, and a high volume of relevant links, regardless of anchor text, will boost the page higher for the sought-after phrase.
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