Google Does The Update: What's New? - The Importance of Relevance
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Google is moving toward relevance. That means lowering the value of -- but not entirely removing -- a link that has limited use to a website visitor. A site on polar bears will not be especially relevant to a site that sells beach wear. The idea behind this lessening of passed along link popularity and Google PageRank, is to reduce unrelated link exchanges and link sales. Google engineers do not view unrelated sites as naturally linking, and therefore they are a bit suspect from a search algorithm point of view. A link trade made for search engines only is not going to win points in the new Google world.
Link anchor text falls under the same relevant and natural linking umbrella. A site whose entire incoming link inventory features identical link anchor text is not going to be treated very well either. The similarity would never occur under a natural linking regime, and therefore it is treated as very suspect by the Google search calculation programs.
In most cases, aiming to please the search engines using artificial and contrived means will not offer value to the visitor traffic either. That means lower sales and fewer dollars in the pocket of the website owner. That loss of revenue is usually not viewed as a good result.
Next: Thinking of Your Visitors Helps Google Too >>
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