Google Does The Update: What's New? - Google’s direction: Which way did they go?
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Google is constantly upgrading its search algorithm. Despite various conspiracy theories alleging otherwise, the goal of the Google engineers is to provide the best and most relevant results for any keyword or keyword phrase typed into the search box. The people at Google fully understand that if their search results are not of value to their users, then Internet searchers will consider using an alternative search engine.
Google sees the competition right in front of them, in the form of Yahoo and MSN Search. The last thing that Google, and now its investors, wants to see is search traffic using other search engines. Loss of user search traffic means lower advertising and other revenue for Google. That is a given. Because of that desire to make money for the shareholders, Google engineers and management want to optimize the search experience to provide the best possible relevant results.
The goal of Google’s algorithm changes leads to concerns with relevance. By that, Google wants to keep the results of any search as closely related as possible to the search phrase entered into the search interface by a Google user. That is logical, one would think.
Webmasters should keep those same needs and desires for relevance in mind. Websites must be kept relevant for the users as well as the search engines. This two-pronged approach to relevance will certainly pay off in stronger search results. Pleasing the website visitors will also make the search engines happy.
While it’s easy to point to unique and isolated cases of a site using optimization tactics counter to Google’s posted webmaster guidelines, those cases tend to be fairly rare. I know that readers of this article might have that exception right at hand, but the same search results also show pages and pages of relevant results too. The spam sites are exceptions, and not the rule.
Next: The Importance of Relevance >>
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