Google Does The Update: What's New? - Webmasters' Plan of Attack
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It’s important to keep a level head, as Google’s latest update affects many sites, not just one. While many website owners might mistakenly believe that they are the only ones hurting, they should be relieved to know that there are others out there with lower search rankings too. More than one webmaster is feeling the pain. It is certainly widespread.
On the other hand, for every lower search result for one website, there is a corresponding rise in the rankings by another site. One webmaster’s loss is another one’s gain. Some website owners are thrilled with the latest Google update, as their most important keywords are seeing a rise in the rankings. As we all know, every coin has two sides. Keep that in mind when assessing any search results.
The best way to look at any Google update is for the long term. On any given day, a website can rise and fall in the search engine results pages (SERPs) for the site’s most important keywords. Short-term thinking will lead nowhere, since the Google algorithm is constantly being updated and changed. Don’t get yourself into the trap of chasing yesterday’s good advice.
Thinking long-term, and about what benefits your visitor traffic, will yield positive results in both the search engines and in your pocketbook, as we shall see.
Next: Google’s direction: Which way did they go? >>
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