Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you've worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes.
Google has finally updated its display of sites’ incoming links. Along with that incoming link update, Google has made public some changes in its vaunted Google PageRank. As always, misconceptions, conflicting theories, and webmaster panic are everywhere. It’s time to look past the mythology, forget the quick fixes, and ignore the latest hair pulling and teeth gnashing.
By developing a solid Google strategy, a website owner can weather almost every storm that any new algorithm wrinkle tosses into the sea of search. Instead of chasing what is already outdated by the time of the public display, cast your eyes on the shore. Your site’s wake is not going to help you on your journey to safe harbors.
Google is tinkering constantly with both its search algorithm and its Google PageRank calculation. Instead of concerning yourself with back link displays and green lines on the Google Toolbar, the time would be better spent on building a solid website foundation. Some ideas for basic search engine optimization are timeless, and will remain part of the algorithm regardless of changes.
As Google continues to change, and it is hoped, improve their search ranking algorithm, many website owners will continue to panic. The problem with panic, especially if it involves a temporary loss of search ranking position, is the resulting actions. Often irrationally applied, or done in haste, or perhaps following the latest hot tip about Google’s alleged direction, these panic-driven moves often do more harm than good in the search results.
Google Optimization 
