Google Defuses Link Bombs - The Anchor is the Detonator
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For a niche or even a popular non-commercial keyword, as little as 32 links using your key word could get you top results for that key word (but that was before the algorithms were changed). Combine these with weekly content updates and you can have your own "Google Bomb" up and running. Try it! What do you have to lose?
Matt_Cutts has this to say about SEO link building using the same techniques: "Graywolf, [santorum] isn't a Google bomb, it's straight SEO. Here's the difference. With a Google bomb, you're causing someone else's site to rank. With SEO, you're promoting your own site. So spreading santorum.com is promoting themselves for [santorum], which is SEO. This change isn't targeting SEO, so it doesn't impact people trying to rank their own sites. Another historical example is [French military victories]. That's not a Google bomb; that's one person trying to SEO their own page to #1 for a phrase."
Some Ethics of Linking
Purely linking without having key words which match with the anchor text is overlooked by Google, so you could actually score big (before they changed their algorithms) on Google's SERPs without having a single word which matched the key word you are big on. Note however that the instant serious competition shows up with key word relevant content, your top ranking will go down the drain. So your linking strategy should be combined with some relevant content if you want to stay up in the listings.
The most important thing is to avoid "link farming," which is having links to you blogs made specifically for that purpose (links alone, no content).
At the end of the day, I consider link bombs to be basically pranks. There must be laughter in every profession, and harmless Google bombers are the clowns of SEO. However when they started taking it too seriously, the joke went too far and now the search engines are putting an end to the fun.
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