According to Google, they decided to launch Dashboard in order to provide insight -- or “transparency”-- to users about how they collect our information. There’s no way around it, though; many users will be uneasy with the amount of information Google keeps.
Even though the company offers links and information through Dashboard that enables users to modify anything they find objectionable, it’s still a mystery as to why Google keeps the kind of seemingly useless and trivial information it does. It’s obvious that this is Google’s attempt to ease the minds of Internet users concerning the increasing amount of data the company stores, but it also brings up new questions and in many cases, it will make users even more uneasy.
Why is so much of this information kept? Is it sold? Is it used for marketing purposes? Is it easy for others to access? Can the government use it? Is it a violation of our rights? These are all questions that are being asked as a result of the launching of Google Dashboard and so far, very few answers have been provided.
If nothing else, this service provides an interesting glimpse into our Internet use. For some, the information may make them wary of using the Internet or utilizing Google Services, but it seems as if there’s no escaping this type of information hoarding. Yahoo and other search engines save similar data, so it’s simply another thing we have to get used to in the digital age.
Google Optimization 
