Google Backlink Updates: No Need for Panic - What to do Instead of Suffering from the Disease
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The backlink and PageRank updates simply show what has already taken place. The search engine results already have their impact taken into account. Because the updates are merely in the nature of eye candy, it’s best to not worry too much about them. Simply accept what backlinks are displayed, along with the PageRank, shown publicly on the Google Toolbar. They are only showing you what has happened previously anyway.
Your time would be better spent working to add extra incoming links to your website. Google will take them into account as they are discovered by the spiders and indexed by the search engine. The fact that you can’t see them doesn’t in any way lessen their impact on the SERPs for your most important keywords.
Use the time to add more fresh content to your site. The new content will often attract new incoming one way links, from other sites, linking to your material. Fresh content will also provide new keyword phrases enabling searchers to discover your web pages. It may also help your site on the road to becoming an important authority site.
The backlink display and the Toolbar PageRank are not as important, to your site, as your search engine rankings. The window dressing of backlinks and displayed PageRank don’t make any difference to the SERPs as they have already been taken into consideration by Google.
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