Google Optimization
  Home arrow Google Optimization arrow Page 4 - Google Adwords Guide
SEO Chat Forums  
Choosing Keywords  
Google Optimization  
Link Trading  
MSN Optimization  
Search Engine News  
Search Engine Spiders  
Search Optimization  
Web Directories  
Website Marketing  
Website Promotion  
Website Submission  
Yahoo Optimization  
SEO Tools
Adsense Calculator
AdSense Preview
Advanced Meta-Tags
Alexa Rank Tool
Check Server Headers
Class C Checker
Code to Text Ratio
CPM Calculator
Domain Age Check
Domain Typos
Future PageRank
Google Dance
Google Keywords
Google Search
Google Suggest
Google vs Yahoo
Indexed Pages
Keyword Cloud
Keyword Density
Keyword Difficulty
Keyword Optimizer
Keyword Position
Keyword Typos
Link Popularity
Link Price Calculator
Meta Analyzer
Meta Tag Generator
Multiple Link Popularity
Page Comparison
Page Size
PageRank Lookup
PageRank Search
Robots.txt Generator
ROI Calculator 
S.E. Comparison 
S.E. Keyword Position 
Site Link Analyzer 
Spider Simulator 
URL Redirect Check 
URL Rewriting 
Mobile Linux 
APP Generation ROI 
IBM® developerWorks 
SEO Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us Get Paid 
Request Media Kit
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
GOOGLE OPTIMIZATION

Google Adwords Guide
By: Ivan Strouchliak
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 4
    2009-11-02

    Table of Contents:
  • Google Adwords Guide
  • Setting Up AdWords
  • Setting Up a Google Account
  • More Advanced AdWords Topics

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     
    ADVERTISEMENT


    Google Adwords Guide - More Advanced AdWords Topics


    (Page 4 of 4 )

    There are three main pay-per-click aspects you need to understand - popularity, competition and price.

    Popularity - How popular is the topic you're in? How many people know about it and actively search for it? Popular topics will give you many clicks and more chances to convert prospects into customers. Higher popularity means higher profits margins.

    The negative aspect of popular topics, of course, is that they are quite competitive. This usually means high bid prices.

    Lower popularity topics can also bring profits, so don't ignore lesser known topics because there's less potential search volume in comparison to popular ones.

    Competition - Competition means there's money in the industry. If the topic has low competition, you have to ask why. Is it because the market is unprofitable or undiscovered?

    If it's undiscovered, you've just found your little gold mine. Hurry, because it won't be long before the vultures arrive.

    Price - Price refers to the price of the products you're selling. If prices are high, then you can afford high bids with low conversion rates (cars, homes, boats, etc).

    If product prices are low and profit margins are low (electronics), on the other hand, you have to find a balance. Don't go overboard with bidding because there's a chance you won't cover the costs. Keyword research becomes an essential piece of your campaign for items with low profit margins.

    In the next article we'll go into more strategies such as advanced keyword research, keyword bidding strategy, writing the ads, ad elements, click through rate (CTR), landing pages and more.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

       · HiCan you explain how to calculate C.R. ? I think have some error on...
       · The Google ad words is a great source for business man. In this way they can earn...
     

    GOOGLE OPTIMIZATION ARTICLES

    - Beyond Keywords: Increase Your Google AdSens...
    - How to Increase Google AdSense Revenue
    - Design an Online Quiz Using Google Docs
    - Keywords in Domain and Links as Google Ranki...
    - Testing Keyword Use in Title Tag as a Google...
    - Verifying Google Search Engine Ranking Facto...
    - Accurate Rank Checking in Google for Differe...
    - Creating a Google AdWords Campaign
    - Choose the Best Keywords for Your Google AdW...
    - Getting SEO Information from Google`s Cache
    - SEO FAQ Answered by Google Webmaster Tools
    - How to Track Conversion Rates in Google Anal...
    - Geo Targeting Techniques in Google for SEO
    - Google Dashboard: An Overview
    - Google AdWords: Beyond Text-Based Search Ads





    © 2003-2010 by Developer Shed. All rights reserved. DS Cluster 9 Hosted by Hostway
    For more Enterprise Application Development news, visit eWeek