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GOOGLE OPTIMIZATION

Getting Your Site Unblocked By Google
By: Wayne Hurlbert
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  • Rating: 4 stars4 stars4 stars4 stars4 stars / 60
    2004-08-10

    Table of Contents:
  • Getting Your Site Unblocked By Google
  • Finding the Problem
  • Assessing the Damage
  • Removing the Blocks

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    Getting Your Site Unblocked By Google - Removing the Blocks


    (Page 4 of 4 )

    When a site is banned from Google for violation of the search engine’s published webmaster guidelines, the onus is on the website owner to prove why the site should be reinstated. The search engine is not required to list any site in the search results. The full responsibility is on the webmaster to be in compliance with Google’s principles. That is a fact that is important for every site owner to know and understand.

    The first step toward a reconciliation with Google is to remove every element that is in violation of Google’s guidelines. There is simply no other alternative to gain reindexing into the listings. The next step is to write a letter to Google, fully explaining what was done to the site, outlining the removal of the offending elements. The letter should request a complete examination of the site, as well as reinstatement into the search listings.

    No website owner should ever think that any search engine optimization company might have some sort of special influence with Google. During a banning, many unscrupulous SEOs will attempt to gain a quick buck by claiming they can get a site unblocked. No search engine optimization firm works with Google. That is a myth perpetuated by dishonest people who have no business claiming to be part of the SEO community. They simply can’t deliver on any of their promises to get a site reinstated.

    The best method to getting a site back in Google’s good graces is to adhere completely to Google’s guidelines and then wait. The process will be a slow and frustrating one, so patience is strongly recommended. In the meantime, creating an alternative site as a backup plan, is a sound policy. Should Google elect to maintain the site block, a brand new site featuring brand new content and links, might be the only hope.

    Conclusion

    Being banned by Google is never a pleasant prospect for any website owner.

    Any site suspected of being banned by the search engine should be carefully checked to make absolutely certain that is the case. Often, a site thought to be blocked is merely a glitch in Google’s indexing system or one of their many data centers.

    Should the site prove to be banned, remove all offending materials at once. Make sure the site conforms completely to Google’s webmaster guidelines. Request reinstatement and invite a thorough examination of the site to prove there is nothing to hide.

    Should the process prove too slow or costly, the best alternative might be to create an entirely new website for the online business. The time spent setting up a site might be less costly than waiting out the reinstatement process.

    Under no circumstances should a website owner fall for the offer of unscrupulous SEO firms claiming any sort of special relationship with Google. No such relationships exist between any firms and Google.

    Should a site become blocked from Google, it is not the end of the world.

    Maintaining a cool head, correcting any website transgressions, and being patient is the best policy to take for any webmaster.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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