Google's cache has been around in the search results for a long time. In fact, Google's cache is often ignored in SEO strategy and analysis. But using it can provide you with a lot of information that can increase leads, sales, user satisfaction and even offer clues to existing problems with your website. This article will examine Google's cache page in detail and recommend possible ways to use the information provided in your search engine optimization strategy.
Basic components of Google's cache
Before we dive deeper, a short introduction to Google's cache is helpful. You can see the Google cache of your website/web pages in three different ways.
Method 1: When you visit the URL that you need to view in the Google cache, click the Google toolbar (e.g using Firefox browser); in the drop down, click "Google snapshot of page."
Method 2: In the Google search result showing the URL that you need to view, click the "Cache" link.
Method 3: In the Google search box, type:
cache:www.thisisyourdomain.com/thisisthepage.htm
Or if you are checking for your home page:
cache:www.thisisyourdomain.com/
Details are shown in the screenshot below:
The Google Cache consists of the following important information:
The date Google cached the page
A link to the text-only version
The Google cache content in HTML view
You can find the Google cache header information (containing the cache date and a link to the "Text only version") in the top most portion of the cache result.
The Google cache content in HTML is shown in the usual location as the ordinary browser view.