Creating a Google AdWords Campaign - Starting the AdWords Campaign

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Step 8: Proceed to Google AdWords account

Now John has the complete list of keywords. He can now open a Google AdWords account for his website, targeting his list of chosen keywords.

Specifically, after John signs up for Google AdWords, he will look for the "Create your first campaign" button that will let him create his first campaign:

When John clicks that button, he does not need further advice; he then clicks on "Skip this step and create your first campaign now."

After clicking the link, Google AdWords asks for the following important information from John:

1. Campaign name: This could be any name, like "John campaign #1."

2. Targeted Country/location: US.

3. Networks: This should be set to "All available sites (Recommended for new advertisers").

4. Devices: This should be set to "All available devices (Recommended for new advertisers)."

5. Daily Budget: $5, as determined at the beginning of this article.

The above settings can be customized to any settings John would like in the future. On the next page, John will actually create his ad copy according to the keywords he selected. See screen shot below:

When John finally submits his billing information to Google AdWords, the ads may start appearing on Google and partner sites. During this period, John will start monitoring performance, conversions, and customer inquiries.

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