Choose the Best Keywords for Your Google AdWords Campaign - Major steps in selecting the best keywords for your Google AdWords campaign
(Page 4 of 4 )
No exact science or formula can predict the most profitable keyword combination, although the best financial decisions (selecting keywords and bidding on Google AdWords is a financial decision) are those that are done with numbers and factoring the most important variables into the decision making. These variables include keyword conversion rate, cost per click , geographical location, estimated number of clicks, and more.
Details will not be discussed in this series. A common mistake for website owners is to research keywords first, and then write content. Instead, the most effective result is obtained by writing your best content first, outlining and describing your services very carefully, and then brainstorming those keywords that perfectly describe your services. This is a more user-friendly approach, which makes it very easy for visitors to understand from the moment they land on your page. Also, the completeness and accuracy of your content contributes to an increase in your conversion rate.
Step 2: Brainstorm targeted keywords. In that campaign URL you are planning, try writing words on a piece of paper (no online tools yet) that best describe your content. The more specific those keywords, the better their expected performance.
Step 3: Determine the budget that you would like to invest in your campaign.
Step 4: Profile your targeted visitors. In what country are you planning to offer your services or sell your product online?
Step 5: Using Google Traffic Estimator, gather financially-related data for all of the targeted keywords in the specific location for which you are aiming.
Step 6: Conduct an ROI analysis of those keywords. This is where you factor in and assign the conversion rate of those keywords, estimate average sales per conversion, estimate sales per month from conversion, estimate monthly cost in AdWords, etc.
Step 7: After analysis, draw conclusions and recommendations as to which keywords offer the best return on investment.
Step 8: Proceed to your AdWords account and make a campaign for the keywords you have finally selected. You can find some AdWords help from another SEO Chat article.
Step 9: Monitor your ad's performance and track conversions, customer inquiries, etc.
Step 10. For continuous improvement, you can use the existing performance data of your AdWords campaign to spot weak keywords, and redo some analysis in order to optimize the campaign further.
A detailed example and an actual case study will be included in the second part.
Google Optimization 
