Blogs and Google PageRank - Problems with Blogs and PageRank
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Everything is not perfect with blogs, but then nothing is ever without some flaws. Blogs have some shotcomings too.
One major problem to address with blogs, especially if you are utilizing a preset blog template supplied by one of the major blog platforms, is internal PageRank transfer. Blog PageRanks are heavily skewed to the home page. Many of the blog templates are not written with strong internal linkage. Because of that weakness, many internal pages in the archives, do not possess strong PageRanks.
To correct the internal link and PageRank distribution problem, the blog will often require some major changes in the sitemap structure. Since most bloggers have their most recent posts scroll off the front page, and into the archives, many bloggers are not concerned with the problem. That is a concern, however, if you are attempting to maximize PageRank. Some system of categorizing and highlighting, important and heavily searched blog posts, is needed.
Another area of concern are the incoming links themselves. If the link comes from a blog post, that has slipped off the home page, it may take the PageRank boost with it. That is another result of some blogs’ weak internal linking structure. The power of blog links is skewed heavily toward top page links. On the other hand, blogs with strong PageRanks will have some natural PageRank transfer to the internal pages, despite the blog template limitations.
Long term, there may be some potential for concern, about the heavy use of reciprocal linking between blogs. Any possibility of penalties, for excessive reciprocal links should be seriously considered. Adding more natural links and directory links could certainly help in that regard. Over dependency on link exchanges should be avoided. Some degree of balance is needed to maintain a solid ratio of incoming and outgoing links.
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