Blogs and Google PageRank - How can a Blog Enhance your Site’s PageRank?
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A blog can easily be added to an existing website. Many off-the-shelf blogging tools can be imported directly to your site. They can be easily modified to suit your requirements. On the other hand, a blog can be coded from the ground up, to provide a unique tailored look for your site. A blog can be set up as a separate free standing site as well.
Because of the daily, or at minimum three times a week updates, your blog has constant fresh and interesting content for your readers. That content will attract natural and unreciprocated incoming links. They bring valuable PageRank transfer, along with fresh visitor traffic.
If your content is sufficiently interesting and informative, two types of blog links will occur. One is the home page permanent link. The other is the themed link from a blog post. That themed link will slide off the home page, but will bring PageRank from an internal page. Bloggers routinely read other blogs and link to their selected posts, passing along valuable PageRank as a matter of course.
Bloggers like to make link exchanges and often they have no idea or concerns about Google PageRank. Many have never even heard of the concept. Some very good PR5 and PR6 home page blogs are blissfully unaware of that fact. They care about exchanges for traffic and interest to their readership, and will readily swap with blogs they or their readers might enjoy.
Google is thought to be discounting reciprocal links on many static websites, especially link exchange pages. On blogs, that discounting does not appear to be evident. Because blog links are heavily reciprocated, any penalties would show up quickly in a reduction of blog backlinks. That does not appear to be the case.
A quick glance at any number of blog backlinks will display many reciprocated links. One reason for that may be the fact that blog links are almost universally placed on the home page. Another is bloggers, in general, make link trades with other bloggers who write about the same theme. The on page text usually contains similar content, and often the same keywords, in both exchanging blogs.
The blog section of your website will add PageRank very quickly, often achieving a PR4 or PR5 within only a couple of months of existence. You can link that page, to any pages of your existing website, and provide that page with a PageRank boost. This is especially helpful if you are in a highly competitive keyword area.
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