Back Links and Google Page Rank
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The actual relationship between inbound links and Google Page Rank is not well known in the search engine community. All we have are “expert opinions” which may or may not be entirely correct. This article will take a closer look to find out what is really happening.
For SEO, a technical understanding of back links and Google Page Rank is essential to answering common questions asked by non-technical SEO clients, and to gain insights to improve the current SEO strategy. It has been proven many times, however, that Google PR equates to link popularity, and then high popularity means “importance” but does not necessarily equate to “relevance.” This is why we can see low PR sites appearing high in search engine results.
This article is NOT about improving Page Rank to improve rankings. This will not happen anyway. If you're trying to improve your rank in the search engines, look to improve things that are more important than Page Rank (content, conversion rate, links from topical communities, etc).
However, this article will deeply examine the current relationship between the total amount of links pointing to the URL versus its Google Page Rank. As we all know, Google Page Rank has evolved a lot over the years (especially recently), and what we think we know now could be obsolete.
We can only achieve our goal by conducting a scientific study. This means gathering data, analyzing it, and then making conclusions and recommendations. “A single test is worth a thousand of expert opinions.” In this study we will use the Google PR toolbar value (1 to 10), since the real Page Rank, according to Google, is not visible to the public.
The experiment will be aimed at answering the common questions asked concerning Page Rank and back links:
- What is the current relationship between inbound links and Google Page Rank? How strong is it?
- How does Google convert inbound links to Google Page Rank as shown in the toolbar?
- What is the degree of difficulty of each PR climb? For example, how many links are needed to increase from PR 1 to PR 2? Is it the same amount of links we need to climb from PR 9 to PR 10?
- How can we use this study to improve the quality of a website's back links?
If you are interested in learning more about this study, then keep reading.
Next: Methodology and Theory >>
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