Authority Sites and Necessary Content - Adding Content from Other Writers
(Page 4 of 4 )
An obvious source of additional content is to employ a professional copywriter. At first glance, the concept may seem like an extra business expense that might be avoided. A more careful examination would reveal a different picture.
A professional copywriter can provide strongly worded copy for your site. The resulting articles will be well written and have your keywords, and their alternatives, within the additional pages. A well written article can include a strongly keyword loaded page, without being difficult to read. Since the Yahoo search engine is believed to prefer slightly heavier keyword saturation, good writing is essential to take advantage of that search engine bias.
Additional copy, available free of charge to webmasters, is available at many article exchanges on the Internet. By simply including a link back to the author's website, and a short biography of the writer, ready made content can added to your site. The main drawback of this policy is the potential of it duplicating your competitors' content. On the other hand, that may also provide advantages. The same keyword search that turns up that article, will list your website as well.
Towards your authority site
To create the important status of authority site for your most important keywords, you will need to increase both the size of your site, and the number of incoming links. The two are closely related, as one enhances the other.
To add fresh content pages to your website, you will need to use every possible avenue available to you. Content can be self written by you or your staff. It can also be provided by hiring the services of a professional copywriter.
Don't overlook such obvious page increasing techniques as adding visitor friendly photographs, and utilizing cutting edge features like a weblog.
Be sure your site has strong internal and external linking plans in place. Site maps are important too. As your site increases in size, multiple site maps will add to your website authority status. Finally, remember to grow your content to create an authority site.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
/ 16 
