Authority Sites and Necessary Content - Use All Previously Written Content
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If you have written any articles, for other publications or website where you have maintained the reprint rights, be certain to archive them as additional content. Make certain that the archived pages are properly title tagged and have good anchor text links from your site map and back to the home page. Since the articles are already written, they can provide extra search engine content, at no extra work and no charge to you.
Your company press releases and press kits also provide very pertinent and powerful content. Press releases are directly related to your business, and provide strong keyword rich content. Be sure to archive them, not only for the media, but for the search engine robots to index. Be sure to include the archived press releases in your site map, and provide them with strong anchor text as well.
If you add photographs to your site, they provide strong visitor oriented content. People like to look at pictures. Photos can often be enough to tip the balance, toward having a link pointed toward your site, especially if you are in a visually important industry like travel, clothing, or automobiles. As always, be sure to mark all of photos with good search engine readable alt tags, to ensure their indexing. The search engines also include special photo indexes. You want to be included in them, as they will definitely help your site status.
Start a weblog (blog) on your site. While not previously written, the constantly updated business blog will provide regular and fresh content as often as every day. There are many powerful blogging tools available that allow you to post easily to your blog, and have the posts appear right on your own website.
Don't use a blog simply to advertise your current products. The blog should be used to attract regular traffic by providing, for example, industry news, product reviews, or new product and technology development. Natural incoming links will soon follow
The blogging software will automatically archive your previous posts, where there the search engines can actively index them. The regular addition of new blog posts will also bring a steady flow of return visitors to your site.
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