Authority Sites: Getting the Necessary PageRank - Conclusion
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Along with having large numbers of indexed pages and high numbers of inbound anchor text rich links, an authority site usually features very high Google PageRank. It’s well worth your while to start a linking campaign that adds the necessary PageRank for authority site status. In the SERPs for your most important keyword phrases, the top two and often three returns pages contain numerous authority sites. Because of the importance attached to those sites by the Google algorithm, they are unlikely to see any kind of a major drop, even if the current algorithm is changed.
In order to develop a well themed high PageRank authority site, you must be certain to have the on page and off page content that will attract numerous incoming links.
Since many of the links will be natural one-way inbound links, you might not always be able to control the link anchor text. That is not always a bad thing, as mixed link text works in your favor. The sheer volume of incoming links, many from authority and hub sites, will provide ample link popularity and PageRank for your potential authority site.
Make certain that you have a good internal linking structure and a site map to properly distribute the inflow of PageRank to the pages most needing it.
It’s certainly worthwhile to develop an authority site for your most important keyword phrases.
Getting the required inbound links, and the necessary PageRank, will start you on your way to achieving that exalted authority site status.
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