Authority Sites: Getting the Necessary PageRank - Building up the Content
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All authority sites are content rich with often well over 1000 pages in total. Authority sites tend to be large sites; hence their importance. Authorities simply have an abundance of content. That heavy emphasis on content is reflected in off page factors as well. Because so many links are coming into the authority site’s high volume of content, there is usually strong link anchor text working towards themeing the site.
Links to the home page strengthen the PageRank of that main entry page. That PageRank is filtered through to the internal pages as well. Various internal pages also receive a PageRank boost from their own incoming links. Not everyone links to a site’s home page. That fact is especially true for authority sites. A well designed site map and internal linking system are essential to redistribute the incoming flow of PageRank to the pages requiring it most.
Other sites link to interesting and useful content for the benefit of their own visitor traffic. Each incoming link helps a web page’s link popularity and Google PageRank. It is thought that the most recent incarnation of the Google algorithm is placing much heavier weighting on incoming links. On page content factors are possibly being treated as less important. While that may hold true for the algorithm directly, it doesn’t account for additional links attracted by strong and informative content.
Many authority sites include a forum, a blog, and often a theme link directory as part of their content. All of those options enable a site to increase its amount of fresh themed content very quickly. All of them attract additional PageRank through their incoming links.
Good content draws natural links from other sites. Those links bring with them an influx of PageRank.
Next: Adding to the Link Power >>
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