Authority Sites: Getting the Necessary PageRank - Going for Google PageRank
(Page 2 of 5 )
Many observers discount the importance of Google PageRank as a relic of Google algorithms past. They say its importance has diminished to being little more than green shaded eye candy for website owners. That may be true in many cases.
While PageRank may have possibly had its value lessened, it still is seen in abundance on Google designated authority sites. As PageRank rises, it does indicate that linking programs are successful. As we shall see, there is more to linking,than simply their absolute number. PageRank shows you are making solid progress toward achieving authority status with your linking activities.
An authority site needs solid on and off page content, themed incoming links, and strong PageRank. Each of these factors is needed for becoming an authority. Because each is dependent on the others, they are all intertwined and important. Google PageRank is one of those necessary elements.
Google Optimization 
/ 15 
