Advanced Traffic Analysis Techniques with Google Analytics
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Google Analytics is free, highly reliable and provides a lot of information about your website traffic or website visitors' behavior. You probably know this already. Today we're going to show you some interesting ways to use that data that you may not have known.
What distinguishes between a common and advanced usage of Google Analytics is the way the data is being used. For basic use of Google Analytics, it is enough to look at the following numbers and stats and do nothing:
- The number of daily website visitors (check the Google Analytics Dashboard).
- The top sources of traffic, so you can determine whether most of your website traffic is coming from search engines, social bookmarking sites or referral websites. You can get this information by clicking on "Traffic sources."
- Which keywords are used by visitors to get to your website when they are coming from the search engines. You can find this information under Traffic sources --> Keywords.
- Which pages of your website are the most popular. You can find this with Google Analytics under "Top Content."
You should also have the following skills:
- The ability to copy and paste Google Analytics code into all of the pages in your website for which you want to monitor traffic or visitor behavior.
- The ability to spot whether the existing content serves the right visitors. This can be easily interpreted by using % Bounce rate as shown in the dashboard.
Advanced techniques require not just looking at those data, but deriving actual information about it. This tutorial will teach you how to get the most out of Google Analytics to help you gain the benefits I've listed below. (Note that, although not all advanced techniques are covered here, I will discuss them in future tutorials):
- Maximizing traffic to your website.
- Targeting the correct visitors to your website.
- Maximizing sales for your website.
- Knowing if you are targeting the right country, or whether your targeted country is getting you some substantial traffic to drive sales.
- Using the advanced analytics data to determine whether there are some problems or browser incompatibilities affecting the user's experience of your website.
- Accurately determine if your website's overall content is good or convincing enough for users.
- Setting up basic conversions
Okay, let's tackle the most important components first.
Next: Maximizing traffic to your website >>
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