Web Development: Keyword Themes Increase Visitors, Rank Higher and Decrease Marketing Budget - Keyword Themes and Text
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Have you noticed that we've used the first important keyword theme idea several times and we have yet to address the text portion of our page? Since we have our layout in place, and have used the major phrase extensively in developing our page, it only requires a few more instances in the actual text to have a page that is optimized for the chosen keyword phrase.
At this point we have a chance to give our page more depth by treating each of the "colors" in our keyword theme phrase the same way we've treated the first four words. Optimizing for the three additional key phrases will give us a page that is very dense in content, relevant to our topic and more likely to be search listed for more than one keyword.
We can intentionally add images that can be optimized for "increased visitors," "ranking higher" and "decrease marketing budget."
In the same way, we can add links, headings and tags that correlate with other parts of our keyword theme phrase. This helps us to pick up representation on search pages for keywords other than our most important.
Since most people like to have a number for reference, keep the use of each keyword phrase to five. That is, no more than five instances of one phrase combination in:
Links are the exception to limits. You can have as many links with as many of your key phrases in them as you can possibly find.
If I were to turn this article into a web page using the web development keyword theme strategy discussed here, the HTML for the head and beginning text would look like this:
ß Meta tags, following the keyword theme formula.à
<title>Web Development: Keyword Themes Increase Visitors, Rank Higher & Decrease Marketing Budget</title>
<META NAME="description" CONTENT="Web Development: Keyword Themes Increase Visitors, Rank Higher & Decrease Marketing Budget. Using an SEO guideline to create popular websites">
<META NAME="keywords" CONTENT="web development, keyword themes, increase visitors, rank higher, decrease marketing budget, search, optimization, marketing, engine, design, development, web,">
</head>
<body>
ßImage is here, including the alt tag with main theme, and a theme appropriate link with screen tip.à
<img border="0" src="images/webdevelopment-search.gif" width="347" height="87" alt="Web Development: Keyword Themes to get higher search rankings"></p>
<p align="center"><font size="2" color="#0000FF"><u>
ß First keyword themed link begins here, with screen tip. à
<a title="Web Development: Keyword Themes " href="http://www.web-development-keyword-theme.com">Web Development</a></u>
<u>Keywords</u>
<u>Theme</u>
<u>Ranking Higher</u></font></p>
ß First visual text here, using header class, reflects keyword theme again. à
<h1><b><font size="2">Web Development: Keyword Themes Increase Visitors, Rank Higher Decrease Marketing Budget</font></font></b></h1>
ß Here is the first paragraph, which features the main keyword theme in plain text at the beginning of the sentence. à
<p><font size="2">Web development, keyword themes and search engine optimization are like many other jobs we do every day. Take cooking for instance. Perhaps you remember a popular spaghetti sauce commercial for Prego. After a character asks the cook if they have remembered to use a long list of ingredients, the cook answers, "It's in there!" This is my Prego approach to using SEO as a web development guideline.
</font></p>
The web development bonus for using this theme strategy is that it also allows people with different configurations to better enjoy the content on our web pages. By using alt tags we have made it possible for those who don't allow or can't get images to get a better idea of the intent our web site serves. We have also made the text and images richer for our visitor by using screen tips to help define our meaning. Headings, links and pictures are related and help us to tell the story we want.
To learn more about using images as SEO, see this article: How To Optimize Images To Increase Rankings
For more information on how to use tags and choose keywords, see here: Search Engines: How to Make Them a Tag They Will Love
Following this strategy strictly on my last three web development jobs netted very happy customers who are are enthusiastically promoting my business to everyone they know. That's a little SEM bonus we can all use!
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