Web Development: Keyword Themes Increase Visitors, Rank Higher and Decrease Marketing Budget - Meta Tags and More
(Page 4 of 5 )
The title of our page has already been created. Following the theme development guideline, our Meta tags will look like this:
<TITLE>Web Development: Keyword Themes Increase Visitors, Rank Higher & Decrease Marketing Budget</TITLE>
<META NAME="DESCRIPTION" CONTENT="Web Development: Keyword Themes Increase Visitors, Rank Higher & Decrease Marketing Budget">
<META NAME="KEYWORDS" CONTENT="web development, keyword themes, increase visitors, rank higher, decrease marketing budget, search, optimization, marketing, engine, design, development, web,">
Notice that both the description and the keyword tags contain words other than those in our theme. Still, even in the keywords, the most important part of the theme phrase is listed first and all three tags use the same order.
The previous tags are established primarily for a search engine robot's benefit.
Now we can manage the areas that our visitors see, the header, links, heading and text.
Look at this screen shot of a web page from the visitor's point of view. Just as we have arranged the hidden content so the spider will know what we offer, here, we have arranged the visual content to do the same thing. This creates a cohesive theme that is easily understood.
Let's break down the steps.
In our header image, the major "colors" in our theme are present.
Web Development
Keyword Theme
Increasing Visitors
Ranking Higher
Because this is an image, we can take a little liberty with the keyword order since these are human visual words that the spider can't read. Adding robot language to the image by naming it something like "webdevelopment-keywordtheme" will create more relevance and substance. We can and should also add an alt tag, screen tip and a link to the header image.
Our navigational text links come next. They too provide an opportunity to extend our keyword theme further into the page, and in logical order. Don't forget to include screen tips, or titles, in the links. These links will be internal, but the advantage is that the names of the links and the links themselves will be extremely relevant.
Tip:
When your domain is not keyword related, make your links point to a folder that is related. The first link is Web Development. The link can lead to "mysearchsite.com/webdevelopment" then name the page "keyword-theme." So your page link would look like this:
· Mysearchsite.com/webdevelopment/keyword-theme.htm
After the links, we want a heading. The heading, like a subtitle, lets both human and robot visitors know what is coming on the page. In our example, we have used the key phrase. When we format this text as a heading class, the search robot will know that these words classify the text that comes after and are important.
Next: Keyword Themes and Text >>
More Choosing Keywords Articles
More By Jessica Michaels
