Web Development: Keyword Themes Increase Visitors, Rank Higher and Decrease Marketing Budget - Applying the Principles

Taking the same approach, let's look at the title for this article again.

Web Development: Keyword Themes Increase Visitors, Rank Higher & Decrease Marketing Budget

All the words in this phrase create our theme. In our web development landscape, we are going to sprinkle this keyword theme throughout the web site's design. If we think of the words, or groupings of words, in the title as different colors, we easily understand that we don't have to use all of the words in a specific instance to achieve the effect of developing our theme.

If we want to use two or more of the words from any place in our key phrase, we only have to use them in the order they appear in the title.

A heading that means "Stack the Odds by Making a Keyword Phrase Your Theme" can be rearranged to say:

"In Web Development, Keyword Themes Stack the Odds in Our Favor".

This technique allows us to make different parts of the phrase prominent, or appear closer to the beginning of a sentence, title or paragraph. At the same time it keeps the words of the broken original in logical order so it can be counted as a recurring keyword phrase.

For example our title phrase is:

Web Development: Keyword Themes Increase Visitors, Rank Higher & Decrease Marketing Budget

We use words from the original to create a separate but related keyword phrase:

"In Web Development, Keyword Themes Stack the Odds in Our Favor."

We can use many different combinations of the phrase, but using them in logical order will create varieties that will help boost the search engine rank, by keeping the content focused.

In this article, our most important ideas fall in this order:

1. Web development and keyword themes
   
2. Increasing visitors
   
3. Ranking higher in search
   
4. Decreasing marketing expense

Accordingly, the first "color" in the theme that we want people to notice is "Web Development: Keyword Themes." This is also the "color" we want them to see most often. It is the most important message of our article.

We know that we will reach a saturation point where this most important phrase has been used too often, and the search engine will begin to penalize us, banishing our web to that black hole we spoke of earlier.

This is where the theme formula will keep us out of trouble and in the top ten.

Because certain areas on every web page naturally lend themselves to optimization, these are areas where we can "legally," logically and without spamming, use the theme concept to our advantage.

Plant the idea of the keyword theme and prominence in your mind. Now, apply the same strategy we used to create this phrase,

"In Web Development, Keyword Themes Stack the Odds in Our Favor"

to creating keyword phrases when you develop:

• Titles
  
• Meta tags
  
• Headings
  
• First words
  
• Links

Next: Meta Tags and More >>
 

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