Web Development: Keyword Themes Increase Visitors, Rank Higher and Decrease Marketing Budget
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Web development, keyword themes and search engine optimization are like many other jobs we do every day. Take cooking, landscaping or decorating for instance. Perhaps you remember a popular spaghetti sauce commercial for Prego. After a character asks the cook if they have remembered to use a long list of ingredients, the cook answers, "It's in there!" This is my Prego approach to using SEO and specifically, keyword themes as a web development guideline.
In Web Development, Keyword Themes Stack the Odds in Our Favor
Don't think of the search engine as having millions of entries per keyword or phrase. Understand that there are 1,000 entries and that's it. The rest exist in a black hole in space that will not be seen in time to earn you a dollar or a visitor.
Looking at the results for any key phrase, the statistics tell us that there are, for example, 489,876,431 entries. On closer review, we can verify that 489,876,431 entries are never listed on the major engines. There are in fact only 1,000 entries listed for a search.
If you aren't in that first 1,000 of those millions of reported search engine statistics, your site has no search engine representation. That means it is impossible for anyone to find your site except those to whom you specifically give the address, totally defeating the purpose of having a web site in the first place.
The keyword theme helps us overcome the outrageous odds stacked against our sites.
Using specific search engine optimization formulas in our initial web development, we can produce several related key phrases that effectively boost our placement in search results. Not only can we be sure to be among the 1,000, using this strategy fully should get your site in the top 25 within 30 - 45 days or sooner.
Web development's ultimate goal is to accomplish the following:
Inform, entertain and convert visitors
Attract spiders from as many engines as possible
Rank high in search results for a particular keyword
By applying the concept of keyword themes, we can also decrease our advertising and marketing expense.
Let's use basic html to illustrate this idea, which involves making an original keyword phrase the theme that ties our images, tags, titles and links, headings, and sub webs together.
Choosing Keywords 
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