Visualize Searching with Quintura - Seeing Clouds
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Okay, I decided to give one of my favorite queries a try: "juggling." I left the cloud at 20 words and this is what I turned up:
Okay, if you're an SEO and you're particularly alert to possible new tools, you should be perking up right about now. If you look at the word in the context of this cloud, you see a lot of possibilities for keywords - and a new way to find long tail keywords.
Of course, if you're simply searching for information, you have this cloud that you may want to do some revision on before you look at the results on the lower half of the web page. Maybe you want to get a better feel for the context. If you run your mouse over one of the words in the cloud, you get a smaller cloud that focuses on that word. In my example, it looks like this:
Though you can't see the pointer, here I put my mouse over the phrase "information service." The phrase is in blue, and the cloud of words related to that specific phrase is darkened. What does an information service have to do with juggling? Not much apparently, except for sharing the word "club" with the juggling cloud. That little x icon to the right of information service lets me eliminate it from my cloud, along with some of the words related to it. When I clicked on that icon, it disappeared, and the cloud rearranged itself - but the words "information" and "club" remained, which was an appropriate response.
I'm something of a historian by training and inclination, and I see that "history" is included in my cloud of words. I can add it to my query by clicking on it. Or, if I like a word I see when I run my mouse over the word "history" and see its cloud, I can add one of those instead. I was sorely tempted to do so in this case, as there were several relevant words, including "vaudeville," but refrained. My new cloud looks like this:
So far, so good...but hey, what happened to some of my keywords? I don't see "circus" in there anymore, and of course the circus played an important role in juggling history. No problem; Quintura says you can add words that aren't part of your query by clicking anywhere in the cloud and typing in the missing word.
You can eliminate words that aren't visible in your cloud in the same way; just type a minus sign before the word you type into the search box.
Next: So How are the Results? >>
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