The Ten Commandments of Keyword Selection - The Ten Commandments

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1. Quality is better than quantity.
   
   Concentrate on grabbing more and more qualified traffic to your website. Qualified traffic implies a higher percentage of visitors to your site are interested in any product or service that you are offering. This will give you a higher number of repeat visitors and more subscribers for the service that you offer.
   
   
2. Be a mind reader.
   
   Get into the mindset of your clients. What do they search for? What are they interested in? How are they going to act on a particular search result? Sketch out a detailed plan as to how you will use your clients' thought processes to your benefit. This takes a lot of time and effort, which I am sure you are ready to contribute.
   
   
3. Be specific – don’t beat around the bush.
   
   Make it very clear what your website is all about. State clearly the intent of your website, and the services that you offer. Visitors shouldn’t be confused when they reach your site, or they'll leave as quickly as they came.
    
   
4. Phrases are better than words.
   
   Research proves that the majority of searchers use phrases rather than single words. Using phrases for search implies that users are looking for more focused results. Optimize your pages for commonly used phrases to get more quality traffic.
   
   
5.  Trade off.
   
   Learn to trade off between various parameters. In the calculations above, we traded off between two important parameters, namely number of searches and competition.
   
   
6. Divide and conquer.
   
   Don’t try to finish off the big hamburger in a single bite. Distribute your keywords on various pages throughout your website. Focus on only a few keywords on a single page.
   
   
7. Be competitive.
   
   Don’t sit numb and let things happen. Make things happen.
   
   
8. Follow good ethics.
   
   On any issue, do only what you think is right. Remember the point I emphasized above, about choosing keywords that are highly relevant, not just ones that have high traffic and little competition. This will both increase the number of qualified visitors to your site and help prevent visitors from feeling deceived. Also be considerate enough to take any suggestions that others may give you--evaluate them and apply them as necessary.
   
   
9. Go by what your elders say.
   
   Take the experience of your predecessors as a lesson. Don’t just start off in haste because you want to do something. Get to know the experiences of various people, read articles and various forums. Learn your lessons thoroughly; remember, this is an ongoing process.
   
   
10. Practice makes perfect.
    
    Have patience and don’t worry about needing to do the same things over and over again. You'll do things better each time.

That’s it! Go forth and get recognized by the search engines--and your customers.

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Comments On: The Ten Commandments of Keyword Selection

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