The Ten Commandments of Keyword Selection - Keyword Placement
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Optimize each of your Web pages for not more than 4-5 keywords. Preferably, use the top 5 keywords on the homepage. For a first hand reference, analyze your competitor’s website and take note of the places where he has included his keywords on his Web pages. Try to use the keywords towards the top of the Web page, because this helps in improving the ranking of the page. Following is a list of important locations for putting up your keywords.
- Title Meta Tags
- Alt Tags in Pictures that are Links
- Alt Tags in Pictures that are not Links
- Anchor Text
- Header Tag Content
- Title Tag in Anchor Tags
- Bold/Italic Tag Content
- Body Text on top, middle and bottom of page
- URL/Filenames
- Meta Keyword Description
An important parameter left to work on in keyword placement is frequency. The optimal range is between 4% to 9%. At least here, more is not better. Don’t ever cross the 9% frequency limit. You are risking penalties from the major search engines.
The keyword placement process is the most difficult part. It never ends. You must keep experimenting, and analyzing the results. You might go through a fairly large number of iterations before you achieve the ideal placement.
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